Smarter, faster, cheaper: non-boring, fluff-free strategies for marketing and promoting your business
Garland, David Siteman
With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke INDICE: Chapter 1: The Shift. Chapter2: Create Your Foundation. Chapter 3:Become a Trusted Resource. Chapter 4: Selling Sucks. Chapter 5: Be Your Own Media Source. Chapter 6: The Art and Science of Experimenting and Creating Content. Chapter 7: Online Video. Chapter 8: Market and Promote Your Business by Helping Others. Chapter 9: Keys to Market, Promote, and Build Your Audience. Chapter 10: Create a Spreadable and Sharable Website. Chapter 11: Expand Your Network. Chapter 12: The Transparent World. Chapter 13: Respect the Blogger and New Media. Chapter 14: Use Your Content as a Handshake. Chapter 15: Traditional Advertising is dying. Chapter 16: Take it Offline. Conclusion.
- ISBN: 978-0-470-64792-9
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 15/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés