Presumptive Design: Design Provocations for Innovation

Presumptive Design: Design Provocations for Innovation presents a fundamentally agile approach to user experience design that dovetails with agile development approaches without sacrificing any of its user-centered orientation. The book presents the theory and practice of design based research in service of business, strategy, and product/service development, aiming to educate audiences less familiar with design on the application of design thinking not only for problem-solving in product and service development, but also in relation to business strategy. Comprised of discussions on design theory, and combined with case studies and how-to's, the book presents the application of design thinking in the context of experience research, allowing readers to apply these ideas within their business and/or projects. Explores design techniques that complement existing research to develop competitive productsDemonstrates agile methods for satisfying user needs and approaches to incorporate user experience into developmentPresents each concept with case studies and an exploration of risk factors involved, including warnings for situations in which techniques can be misapplied INDICE: Part 1: Context 1. Introducing Presumptive Design 2. Design Thinking 3. PrD and an Agile Way of Business Part 2: Principles & Risks 4. Design to Fail 5. Create, Discover, Analyze 6. Make Assumptions Explicit 7. Iterate, Iterate, Iterate! 8. The Faster We Go, The Sooner We Know 9. The Perils of PrD 10. Lack of Diversity 11. Believing Our Own Stories 12. Unclear Objectives 13. Losing Our Audience Part 3: How-To Manual and Recipes 14. Master Facilitation 15. The Creation Session 16. The Engagement Session Appendix A: The Cases Appendix B: The Art of Box Breaking

• ISBN: 978-0-12-803086-8
• Editorial: Morgan Kaufmann
• Encuadernacion: Rústica
• Páginas: 250
• Fecha Publicación: 15/09/2015
• Nº Volúmenes: 1
• Idioma: Inglés