How to be a fierce competitor: what winning companies and great managers do in tough times

During economic downturns, Fox's most popular speech and presentation has always been: ‘How to be a Fierce Competitor. During downturnswhen most companies are slashing budgets indiscriminatelysolid companies and strong mangers see opportunity. In tough times, Fierce Competitors get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more. Written in the same engaging, accessible voice and counterintuitive style as thenine previous Fox nonfiction booksHow to Be a Fierce Competitor features 60 short, pithy chapters with actionable items that will help anyone weather toughtimes. Chapters include: Bad Times Are Good Times, The Difference Between Leaders and Managers, Fight Unionization, Stay Off Magazine Covers, Dont Fire Sales, Get Rid of Mr. Ought-To-Be, and You Are Never on Vacation.Jeffrey Fox (Chester, CT) is an accomplished consultant, popular speaker and the acclaimed author of a series of the international business best-sellers, How to Become CEO, How to Become a Raimaker, and Secrets of Great Rainmakers, among others. Fox is the founder and president of Fox Sales magazines Outstanding Marketer Award; winner of the American Marketing Associations Outstanding Marketer in CT; and the National Industrial Distributors award as the Nations Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nations top 100 hospitals. For more information, please visit Fox s website: www.foxandcompany.com

• ISBN: 978-0-470-40854-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 176
• Fecha Publicación: 25/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés