The creative business guide to marketing: selling and branding design, advertising, interactive, and editorial services
Foote, Cameron S.
49,22 €(IVA inc.)
The go-to guide on how to market a creative organisation, why it is importantand what techniques work. Marketing influences the success of creative service businesses more than any other issue: bad luck, insufficient funding, difficult clients and weak employees all pale by comparison. Old standbys-word of mouth, referrals and occasional promotions-are inadequate in today's competitiveenvironment. Whether focused on design, advertising, interactive, editorial or public relations, all creatives need this know-how book for marketing their business.
- ISBN: 978-0-393-73347-1
- Editorial: W.W. Norton
- Encuadernacion: Rústica
- Páginas: 416
- Fecha Publicación: 31/01/2012
- Nº Volúmenes: 1
- Idioma: Inglés