The age of selfish altruism: why new values are killing consumerism

The 21st Century will be the first Post-Consumer Society. 21st Century post-consumers will be more careful, ethical, religious and traditional in their attitudes and aspirations. Conspicuous consumption will be a thing of the past, and ‘real values’ will dominate all purchases and behaviour. Several factors are combining to create a new post-consumer society which is less homogenous. A more difficult environment in which to build and sustain global brands. This doesn't mean that people won't continue to consume, but what they consume and how they consume, and how much they consume, will definitely change. Various factors are contributing to this change. Some mental and others physical, but they all combine to create a major attitudinal shift which will create massive changes in consumption.Alan Fairnington is CEO of Batey Singapore. He has a long association with WPP, having served as Asia-Pacific chief of JWT in the '90s as well as other senior positions with WPP in the UK.

• ISBN: 978-0-470-82508-2
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 08/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés