This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentaryand insights of successful executives this handbook blends cutting edge ideasand comprehensive reviews of the subject with innovative illustrations and examples from practice. INDICE: The Strategic Management Process // Strategic Analysis / Analysis of the Environment and Key Stakeholders / Creating Competitive Advantage / Service Strategies, Customers, and Branding / Strategic Human Resources / Strategic Pricing and Revenue Management / Growth Strategies: Franchising, Acquisitions, and Mergers / Strategy Implementation: Cultures, Structures, and Standards/ Strategic Change Management in Times of Crisis / Evaluating Strategies: Strategic Controls and Performance Outcomes / Global Strategies and MultinationalEnterprises
- ISBN: 978-1-4129-0590-9
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 800
- Fecha Publicación: 01/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés