Enz offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up-to-date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today's competitive international hospitality industry. This book uses the case study approach to teach theoretical and abstract concepts, enabling readers to use critical thinking skills to apply their knowledge and expertise to real world hospitality examples. The book includes case studies of various lengths--from concise case examples on hot topicsto full length case studies--along with guiding questions and activities for discussion and further analysis. Reflecting the increasingly globalized natureof the hospitality business, many of the cases are drawn from multinational corporations. Each chapter opens with a new Featured Story which introduces thetheme of the chapter. Hospitality Focus boxes and illustrations link theory and practice. Chapters also include learning objectives, review questions, critical thinking and application questions, and a chapter summary. This comprehensive strategic management book also contains eight full case studies with extensive exhibits and documents.
- ISBN: 978-0-470-08359-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 676
- Fecha Publicación: 21/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés