The Portable MBA, Fifth Edition, delivers the cutting-edge business theory and practice now being taught at todays top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that schools world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. Like its predecessors, this new edition delves into all the core topics covered in a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. Numerous case studies, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business. This updated edition will include career advice; advice on getting the most out of business school; and discussion of business ethics and consumer behavior.Kenneth Eades, Editor (Charlottesville, VA) is a Professor of Business Administration at The Darden School. He has served as a consultant to many commercial banks and investment banks, Fortune 500 companies, and the IRS.
- ISBN: 978-0-470-48129-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 384
- Fecha Publicación: 12/05/2010
- Nº Volúmenes: 1
- Idioma: Inglés