Broad and inquisitive in its intellectual outlook, this provocative textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the black market, to creativity and innovation and ethnic and indigenous entrepreneurship. Along the way, the reader will find an interactive exploration not only of the distinctive characteristics of the entrepreneur, of managing small enterprises, or of the implications of working in an entrepreneurial corporation - he or she will also be challenged to consider enterprise in its social, economic and political contexts. Supported by lively case studies, real-life examples and a glossary of key terms, this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship. INDICE: PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESS/ Introduction / Studying Enterprise: What, Where, When, Who and How? / PART TWO: INSIDE ENTERPRISE / Entrepreneuring: Firms, Organizations and the Entrepreneur / Entrepreneuring: Explanations of the Entrepreneurial Self / Managing in Smaller//Entrepreneurial Enterprises / Working in Smaller//Entrepreneurial Enterprises / Entrepreneuring in the Corporate Environment / Reflecting on Practice: Finance, Marketing and Networking, Strategy and Growth / PART THREE: OUTSIDE ENTERPRISE / Economic Contexts of Enterprise / Social Contexts of Enterprise / Political Contexts of Enterprise: Governments and Smaller Enterprise
- ISBN: 9781412908849
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 240
- Fecha Publicación: 01/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés