Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and socialnetworking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
- ISBN: 978-0-07-131704-7
- Editorial: McGraw-Hill
- Encuadernacion: Rústica
- Páginas: 992
- Fecha Publicación: 01/05/2012
- Nº Volúmenes: 1
- Idioma: Inglés