Alliances

A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today?s business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up–to–date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed. Most managers don?t have the experience or knowledge to create a functional alliance governance structure. This book fills that knowledge gap with a clear description of the proper implementation process. Ideal for business leaders engaged in building a corporate alliance and business school students Covers all of the available alliance structure, describes the building blocks of alliance design, and defines an effective process for managers constructing alliances Written by a leading expert on the subject who is a member of the Board of Directors of the Association of Strategic Alliance Professionals As the popularity and frequency of corporate strategic alliances grows, Alliance gives business leaders the insight and practical advice they need to ensure their partnerships benefit all parties. INDICE: Introduction Acknowledgements 1 Strategic alliances: The control–trust dilemma 2 The Alliance Design Framework 3 Turning suppliers into allies 4 Contractual alliances: The customization of alliance design 5 The virtual joint venture model: Air France/KLM, Delta Airlines and Alitalia 6 Equity alliances and joint ventures 7 Multi–partner alliances: The more the merrier? 8 Managing the dynamics: Mutual adjustment and continuous negotiation 9 Designing and implementing strategic alliances: Art, science and craft 10 Open alliances: Towards the third generation of collaboration Appendix Financial models behind alliances Index

• ISBN: 978-1-118-48639-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 248
• Fecha Publicación: 13/01/2014
• Nº Volúmenes: 1
• Idioma: Inglés