INDICE: 1. Sequencing the First Segments of Apple s DNA .2. On Risk Taking .3. Product Design .4. Market Studies .5. Giving up Some Fights .6. Entering New Markets .7. Apple, the Learning Company .8. On Research and Development .9. On Company Acquisition .10. The Manager, the Software and the Process .11. Failures Left Behind .12. A Cornucopia of Commerce Situations .13. Emergence of a Brand .14. On Structure and Contents .15. You Said Reality? Which Reality? .16. Combining the Genes .17. Evolving Competition .18. Evolving Innovation .19. A Company Under (Dynamic) Tension .20. Overcoming Common Blocking Points
- ISBN: 978-1-84821-919-9
- Editorial: ISTE Ltd.
- Encuadernacion: Cartoné
- Páginas: 260
- Fecha Publicación: 03/02/2016
- Nº Volúmenes: 1
- Idioma: Inglés
- Inicio /
- /