The global environment of business: new paradigms for international management

The Global Environment of Business analyzes the forces (social, technological, economic and political) that shape global business. The textbook covers major issues, including: Economic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates. Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country. Societal Forces:Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies. Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change. INDICE: Introduction / SECTION 1: SOCIAL FORCES / Differentiating Strategies in Accordance With Cultural Differences / Coping With New Concerns About Corruption and Fraud / Adopting an Ethics Code and Corporate Social Responsibility (Csr): Why, What, and How? / SECTION 2: TECHNOLOGICAL FORCES / Social Capital: Implications for Entrepreneurship and Innovation / Strengthening the Firm's Knowledge Capabilities / Investing in New Technologies / SECTION 3: ECONOMICFORCES / Industry Structure as a Determinant of Profitability / Comparing Nations as Investment Locations / Adjusting to Economic Volatility / SECTION 4: POLITICAL FORCES AND THE ROLE OF GOVERNMENT / Analyzing and Evaluating Political Risks / Seizing Opportunities in Privatization and Regulatory Changes / Ongoing Impacts of Trade and Investment Agreements Practice 12.1 Subsidies and Unfair Competition: The Example of Aircraft / Summary and Conclusions

• ISBN: 978-1-4129-5028-2
• Editorial: Sage Publications
• Encuadernacion: Rústica
• Páginas: 432
• Fecha Publicación: 01/07/2010
• Nº Volúmenes: 1
• Idioma: Inglés