Conducting Research Interviews for Business and Management Students

Conducting Research Interviews for Business and Management Students

Cassell, Catherine

26,21 €(IVA inc.)

This book is an accessible guide on how to conduct interviews as part of a management or business Masters level research project.  The assumption is that the interview data collected will form the empirical base of a tightly time-bound research dissertation. From creating and critiquing the interview to analysing the data, it covers all areas including: Conceptualising the interview Components of a research interview The practicalities of conducting the interview Complications students may face. The Mastering Business Research Methods series provides practical guidance on using specific methods of data collection and data analysis.  Expert authors, and series editors Bill Lee, Mark Saunders & Vadake K Narayan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples.  Ideal for Business & Management students studying for a Master’s degree, each book provides all they need to know before employing a particular research method for their dissertation. INDICE: Chapter One: IntroductionChapter Two: Conceptualising the interviewChapter Three: Preparing for the research interviewChapter Four: Conducting the interviewChapter Five: Some ExamplesChapter Six: Conclusions and the next steps

  • ISBN: 978-1-4462-7355-5
  • Editorial: SAGE Publications Ltd
  • Encuadernacion: Rústica
  • Páginas: 112
  • Fecha Publicación: 28/02/2015
  • Nº Volúmenes: 1
  • Idioma: