All the main results and insights of behavioral economics are introduced at an intuitive level, with important ideas like mental accounting, prospect theory, present bias, inequality aversion, and learning explained in detail. These insights are also applied in diverse settings to show you why behavioral economics is crucial to understand the world around us. The book covers auctions, stock market crashes, giving to charity, health care, saving for retirement, the gender gap, addiction, and much more.
- ISBN: 978-0-415-57312-2
- Editorial: Routledge
- Encuadernacion: Rústica
- Fecha Publicación: 11/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés