Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies. INDICE: - Strategy by Design: A Process of Strategy Innovation - The Brief: Begin With the End in Mind - Research: The Art of Seeing the Different Way -Concept Generation: The Art of Generating Different Views - Prototyping: Making the End Clearly Visible - Evaluation: Assessing Value - Delivery: Output and Presentation
- ISBN: 978-0-230-62022-3
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 17/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés