Outpacing the competition: patent-based business strategy

Outpacing the competition: patent-based business strategy

Cantrell, Robert L.

75,10 €(IVA inc.)

Outpacing the Competition makes it clear how people in business can and should integrate patents into all aspects of business strategy in order for a company to achieve its full financial potential. It does so by applying proved strategy models that make this complex topic easy to understand. Sections include:Introduction, Decision Cycle, Assess, Decide, Act, Connecting the Loop, Two Imperatives, and High Tempo Patent Strategy.

  • ISBN: 978-0-470-39085-6
  • Editorial: John Wiley & Sons
  • Encuadernacion: Cartoné
  • Páginas: 343
  • Fecha Publicación: 09/04/2009
  • Nº Volúmenes: 1
  • Idioma: Inglés