Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of suchan approach in the US and the UK. INDICE: Introduction - Leadership and Ordinariness - Cloth Coats and Camelot - Thatcher and Major: Marketing a Conservative Identity - Confronting an Elite Identity - New Labour and Tony Blair - Bush, NASCAR Dads and Wal-Mart Moms- Cameron and Brown - Conclusion
- ISBN: 978-0-230-52227-5
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 248
- Fecha Publicación: 26/08/2009
- Nº Volúmenes: 1
- Idioma: Inglés