INDICE: 1.The Changing Face of Business 2.Business Ethics and Social Responsibility 3.Economic Challenges Facing Contemporary Business 4.Competing in World Markets 5.Forms of Business Ownership and Organization 6.Starting Your Own Business: The Entrepreneurship Alternative 7.Management, Leadership, and the Internal Organization 8.Human Resource Management: From Recruitment to Labor Relations 9.Top Performance through Empowerment, Teamwork, and Communication 10.Production and Operations Management 11.Customer-Driven Marketing 12.Product and Distribution Strategies 13.Promotion and Pricing Strategies 14.Using Technology to Manage InformationStatements 16.The Financial System 17. Financial Management 18. Trends in eBusiness (Online Only)
- ISBN: 978-1-118-01030-3
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 800
- Fecha Publicación: 20/10/2011
- Nº Volúmenes: 1
- Idioma: Inglés