Many social entrepreneurs struggle to take successful, innovative programs that address social problems on a local or limited basis and scale them up to expand their impact in a more widespread, deeper, and efficient way. In 'ScalingSocial Impact', the editors address this issue with a comprehensive collection of original papers. PAUL N. BLOOM is Adjunct Professor of Social Entrepreneurship and Marketing in the Centre for the Advancement of Social Entrepreneurship of Duke University's Fuqua School of Business, USA, where he is also serving as the Centre's Faculty Director. He is the author of many books, including Knowledge Development in Marketing and The Handbook of Marketing and Society. . EDWARD SKLOOT is Founding Director of the Centre for Strategic Philanthropy and Civil Societyand Professor of the Practice of Public Policy at Duke University, USA. INDICE: Foreword; 'J.L.Bradach' - Contributors - Introduction; 'P.N.Bloom'& 'E.Skloot' - Framing the Issues - Identifying the Drivers of Social Entrepreneurial Impact: An Exploratory Empirical Study; 'P.N.Bloom'& 'B.Smith - 'Control or Not Control: A Coordination Perspective to Scaling; 'F.Sezgi'& 'J.Mair -'The Pros and Cons of Scaling - Enamored with Scale: Scaling with Limited Impact in the Microfinance Industry; 'S.M.Datar', 'M.J.Epstein'& 'K.Yuthas - 'Organization and Movement Implications of Scaling: Lessons from Charter Schools; 'D.E.Meyerson', 'A.Berger'& 'R.Quinn - 'Cultivating Ecosystem Alliances and Networks - From Enterprise to Ecosystem: Rebooting the Scale Debate; 'J.Elkington', 'P.Hartigan'& 'A.Litovsky' - Moving from Loose Global Associations to Linked Geographic Networks; 'J.Huggett - 'Whose Change are We Talking About? When Multiple Parties and Multiple Agendas Collide; 'S.L.Newber'& 'R.P.Hill - 'Scaling Social Innovation in Rural India: The Case of Gram Vikas; 'I.Chowdhury'& 'F.Santos' - Communicating and Branding - Communications Strategies for ScalingHealth-Focused Social Entrepreneurial Organizations; 'L.Trabold', 'P.Bloom'& 'L.Block' - Scaling Social Impact through Branding Social Causes; 'M.E.Drumwright'& 'M.Duchicela' - Guiding Funders and Supporters - Harnessing Capital Markets to Promote Social Entrepreneurship; 'D.T.Robinson' - Methodological Issuesand Challenges in Conducting Social Impact Evaluations; 'C.Pechmann'& 'J.C.Andrews - 'References -
- ISBN: 978-0-230-10437-2
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 270
- Fecha Publicación: 17/11/2010
- Nº Volúmenes: 1
- Idioma: Inglés