Online Surveys For Dummies walks readers step-by-step through the process of creating, launching, and getting results from an online survey. The book's Parts include: Getting Started: Covers the basics of what a survey is, how it is put together, and what results it can produce. Also clarifies common survey lingo, introduces the tools of online surveys, and running through a simple first survey. Building Compelling Surveys: This chapter walks users through the steps of developing questions and piecing them together in an attractive, easy-to-use interface to encourage responses. Distributing to Target Audiences: Survey results are only as good as the individuals providing the results. This chapter helps marketers identify and contact the people they want answers from. Analyzing the Results: Once the results are in, you have to figure out what they mean. This chapter shows the analytic step in the survey process. The Part of Tens: The traditional For Dummies closer explores items to check before launching, common mistakes, and best practices. BONUS OFFER: The book also includes an offer for three months' of free service from QuestionPro (a $45 value).
- ISBN: 978-0-470-52796-2
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 360
- Fecha Publicación: 30/06/2010
- Nº Volúmenes: 1
- Idioma: Inglés