Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how – when successfully integrated into the company's strategic management system – corporate learning is able to deliver tangible business results. INDICE: 1. The weight of history: an introduction; 2. Creating a corporate learning strategy: how to align components to create coherence and impact; 3. Developing learning solutions: linking learning objectives with the methods used to achieve them; 4. Delivering learning solutions: technology and pedagogy explained; 5. Resourcing learning solutions: people, people, people; 6. Demonstrating the value of corporate learning: answering the evaluation conundrum; 7. Branding corporate learning: eliciting desire and engagement; 8. Governing corporate learning: ensuring oversight and accountability; 9. A way forward: creating a context for learning.
- ISBN: 978-1-107-02700-8
- Editorial: Cambridge University Press
- Encuadernacion: Cartoné
- Páginas: 244
- Fecha Publicación: 14/03/2013
- Nº Volúmenes: 1
- Idioma: Inglés
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