The special Tenth Edition of this powerhouse bestselling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find the book a valuable resource, whatever their specialty within the field music. It is ideal as the core textbook in courses dealing with the music business. Key features includes: • expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games • new business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio • updated information on careers • coverage of alternatives to radio airplay and to luring teens to local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops • cxamination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires • reflection on the global shift of the music business world as it becomes less centered on American companies and culture • companion websites include password-protected Instructor Resources Site (featuring PowerPoint slides, tests, tips, and more) and an open-access Student Study Site (featuring new interactive exercises and links to material online to enhance learning). INDICE: Foreword by Nile RodgersPrefaceAcknowledgmentsI. MUSIC IN THE MARKETPLACE1. Overture2. The Digital Millennium3. The Music Business SystemII. SONGWRITING, PUBLISHING, COPYRIGHT, AND LICENSING4. Professional Songwriting5. Music Publishing6. Music Copyright7. Music LicensingIII. MANAGING ARTIST RELATIONSHIPS8. Agents, Managers, and Attorneys9. Artist Management10. Unions and Guilds11. Artists’ Recording ContractsIV. THE RECORDED MUSIC INDUSTRY12. Record Production13. Record Labels14. Record Label Promotion and Distribution15. Marketplace ResearchV. LIVE MUSIC16. Concert Production17. Concert Venues18. Arts AdministrationVI. MUSIC IN BROADCASTING, FILM, AND THEATER19. Music in Radio20. Music in Television and Video21. Dramatic Scoring for Movies, TV, and Games22. Music in Advertising23. Music and Theater24. Music Products25. Business Music and Production LibrariesVII. THE ENTREPRENEURIAL MUSICIAN26. The DIY Toolkit27. Starting Your Own BusinessVIII. CAREER PLANNING AND DEVELOPMENT28. Career Options29. Career DevelopmentIX. THE GLOBAL VIEW30. Understanding Your Neighbor's Music Scene: How Canada Sets an International Example31. The World Outside the United States32. International CopyrightAppendix A: Membership and Copyright FormsAppendix B: Selected ReadingsGlossaryIndexAbout the Authors
- ISBN: 978-1-4522-4220-0
- Editorial: SAGE Publications, Inc
- Encuadernacion: Cartoné
- Páginas: 624
- Fecha Publicación: 08/01/2013
- Nº Volúmenes: 1
- Idioma:
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