It's not who you know -- it's who knows you!: the small business guide to raising your profits by raising your profile

Most professionals, entrepreneurs and small business owners don't really needto incur the expense of hiring an outside PR or marketing firm to promote their business. They just need to learn how to step back and look at their business (and their competition) from a new perspective. It's Not Who You Know - It's Who Knows You! offers advice to help business owners, including how to: Solidify their market niche Clearly differentiate themselves from competitors Craft a truly marketable and promotable brand Raise their visibility by becoming more ‘news-worthy’ David Avrin has an uncanny knack for focusing attention on an individual's core strength, relevant expertise and experience and ferreting-out what is truly newsworthy about their market offering or personal skill-set. He helps refine the message, coin the terms and create the hook necessary for a business to be seen, remembered and resonate with prospects. Avrin's strategic insights help professionals and entrepreneurs launch and promote their unique business with a renewed sense of purpose and clearer direction.

• ISBN: 978-0-470-48324-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 02/12/2009
• Nº Volúmenes: 1
• Idioma: Inglés