Practical Sustainability Strategies: How to Gain a Competitive Advantage

Practical Sustainability Strategies: How to Gain a Competitive Advantage provides more than ten sustainable strategies and tools that can be implemented by organizations to improve their competitive business advantage, while also providing a positive impact to the community and workplace. This vital book for R&D chemists and engineers and process designers provides economic justification of sustainability with examples. Case studies based on the authors? vast experience with many leading companies illustrate each sustainable strategy. INDICE: Preface xiii PART 1 INTRODUCTION TO SUSTAINABILITY 1 1. Urgency to Adopt Sustainability 3 2. Development of the Sustainability Concept and CSR 17 PART 2 SUSTAINABILITY STRATEGIES 25 3. The CERES and Other Principles 27 4. The Natural Step 39 5. Eco–effective Versus Eco–efficient: Sustainability Versus Being Less Bad 55 6. Extended Product Responsibility and Servicizing 65 7. Systems Thinking Leads to Tunneling Through the Cost Barrier 79 8. E nvironmental Innovation Through Biomimicry 89 9. Base of the Pyramid 107 10. Sustaining Fisheries 119 11. Environmentally Effective Buildings 131 12. Green Chemistry, Nanotechnology, and Big Hairy Audacious Goal 145 13. Sustainable Strategies and Beyond 159 PART 3 TOOLS AND METRICS 161 14. Standards and Guidelines for Managing Corporate Social Responsibility towards Sustainability 163 15. The Corporation and Its Stakeholders 177 16. Sustainability Reporting 189 17. Metrics for Sustainability 199 18. Life Cycle Analysis and Carbon Footprint 217 19. Water Footprint 227 20. Green Marketing, Communication, and Greenwashing 235 Part 4 Conclusion 247 21. Epilogue: Where Do We Go Now? 249 References 251 Appendix Additional Case Studies for a Practical Understanding of Sustainability 253 Index 291

• ISBN: 978-1-118-25044-0
• Editorial: Wiley–Blackwell
• Encuadernacion: Cartoné
• Páginas: 328
• Fecha Publicación: 17/02/2014
• Nº Volúmenes: 1
• Idioma: Inglés