Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic processPresents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policyPays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television INDICE: Preference Externalities in Media Markets Empirics of Media Markets Television Radio Newspapers and Magazines Two Sided Markets and Business Models Privacy and the Internet Econs of Advertising Merger policy and regulation in media industries Audiences Internet (Tentative) Media bias in the marketplace: theory Media bias in the marketplace: empirics Government influence on media: theory Government influence on media: empirics Media and social and economic outcomes
- ISBN: 978-0-444-62721-6
- Editorial: North Holland
- Encuadernacion: Cartoné
- Páginas: 1032
- Fecha Publicación: 01/08/2015
- Nº Volúmenes: 1
- Idioma: Inglés